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Aaron D. Baldón

Art Direction, Illustration, Design, Project Management

Skills and Expertise

Art Direction
Key Frame Art
Conceptual Art
Trade Show Concept  and Design
Indesign Data Merge
Ad Campaigns
Product Design
White Box Design and Engineering
Package Design
Web Design
Print Media
Multimedia Animation
Studio Art
Logo & Brand Development
Project Development
Project Management    
Mission planning
Inter-agency Liaison
Mission Lead


Adobe InDesign
Adobe Photoshop
Adobe Illustrator
Adobe Premiere Pro
Microsoft Suite
Google Suite

Career and Clients

Career and Clients
Jim Henson Co.
Saban Ltd.
Arenas Entertainment
Gel Communications
Miller Brewing
Equity Marketing
Alcone Marketing
US Army

Training & Qualifications

University of La Verne - Bachelor in Fine Arts
Citrus College - Associate in Arts
Secret Clearance - U.S. Army
John F. Kennedy Special Warfare Center and School (JFKSWCS(A))
Warrior Leadership Course, “Excellent” Rating in Documentation and Writing
Pepperdine University, Graziado School of Business Management - Certificate

Work History and Experience

Bachelor of Fine Arts, University of La Verne, La Verne California, 3.7 GPA


Director of Operations - ICI, Hollywood California
Company operations and planning including annual budgeting and business planning.
Project management which included project proposal, invoicing, production scheduling, press releases, agreements, and project budgeting.
Conceptual design, Key Art development, Intellectual property management.
Marketing including creative direction, visual asset management, and social media visual development and management.



Freelance Art director and Designer - Los Angeles and Orange Counties, CA
Freelance Art Director/Illustrator/Designer.
Created project-winning Brands and Press Kits for clients.
Art Directed project-winning conceptual product pitches for clients.
Refreshed  old brands and created new brands to increase client market share.
Conceptual Designer for Arenas Entertainment’s ABC Pitch Campaign - a key player in winning the 1year $15 Million Campaign.


International Art Director, Mattel - El Segundo, CA
Developed International Signoff Procedures resulting in increased profitability of Mattel HK by 35% in 8 months
Conceptual Illustration for Photography, Packaging, and Books
Remotely Managed & Art Directed Hong Kong Design  and Photography 
Art Directed and created retouching for packaging and promo pieces, increasing the perceived value  of product
Created  an innovative photography style for Barbie Accessories thereby increasing brand visibility


U.S. Army Civil Affairs Sergeant
Mission Lead - Developed and led Missions in Afghanistan.
Program Developer - Assisted USAID and USDA in Developing Agricultural Programs for Paktika Province, Afghanistan.
Leadership, Non-Commissioned Officer - Supervise Junior Enlisted Soldiers, Personnel Management Including Health and Welfare. 
Mission Planning and Execution - Planning Costs, Risk Factors, and Personnel and Equipment Required for a Variety of Contingencies.
Training Development - Created and Implemented 7 Month Training Plan at the Brigade Level for Civil Affairs Familiarization and Integration.
Conflict Resolution - Trained at JFKSWC, Practical Experience During a Multitude of Missions and Encounters in Paktika Province, Afghanistan.
Training & Mentorship - Served as an Observer Controller/Trainer (OC/T) at Ft. Polk JRTC at the Joint Operations Command Level with JRTC Ops.
Civil Military Liaison- Coordinated Missions and Regional Information Awareness with/to U.S. Army 1st Infantry Division, 172nd Infantry Brigade, Special Forces, 1/4 Cavalry, USAID, USDA, USED, Provincial Ministers, Village Leaders, and Tribal Elders of Paktika Province Afghanistan.

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